Although SEO is extremely useful to know for any business or organization, parts of SEO may change and it is best to keep up with those changes. The one key component that will never change though is to make sure to have quality content. Quality content is what everyone looks for and without it there will not be that much traffic on one's site. Google is known for evolving and changing its ways over the years; therefore, it is important to stay informed and updated with new content that may be presented. Reading blogs is an excellent example of staying in tune with what is going on and changing, but make sure when viewing blogs to always check the date because some blogs can be outdated, which is not a good reference to use. In addition to blogs, there are also other industry resources that can be helpful when keeping up with changes. Such as, Search Engine News is a great resource and it is worth paying for. Overall, keeping track of new changes can benefit a company and/or website.
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