How to Analyze SEO

After taking some time to practice SEO and getting used to how things work, it is now time to analyze SEO. The best way to analyze and measure the performance of SEO is to look at the rank of a particular website for certain keywords. The website I decided to focus on for this specific example, was the Benedictine University website. The keyword rank checker website I used to check the rank of keywords for the Benedictine website was, https://www.seocentro.com/tools/search-engines/keyword-position.html. Once you are on this page you can plug in the keyword you want to use, in this case I used "Benedictine University Marketing Transfer Checklist". Then under the domain website I typed in www.ben.edu. An example is shown below.

Afterwards, the results will appear and if a website ranks in the top 100 for a given keyword, it will show the rank, which the higher the rank the better it is. In this case the keyword ranked number 1 on Google, Bing, and Yahoo, which is great news for Benedictine. The University website needs to continue providing quality content and maintain the rank online for its keywords because there is a lot of competition and it is likely it will continue to grow. Therefore, maintaining existing rank is a good goal to have for any website. If a keyword is not ranked as high is it should be, the best way to increase the rank is to write quality content based on what customers are actually interested in. Analyzing SEO can be fun and rewarding for any company and help the company grow overall.