
1. Check and see if it is configured for search
2. Adjust the meta description for the site
3. Adjust the meta description for individual pages/posts
Additional things you could try include:
4. Integrate keywords into blog post title
5. Integrate keywords into blog post text
6. Integrate keyword(s) into alt text for image
The additional things to try out go beyond the "natural" content writing and makes you think about how to "insert" things. The keywords that are included in the blog titles will help attract traffic to the site and hopefully get the site higher ranked on search engines. Overall, practicing SEO will be a benefit in the long-run when trying to optimize your website.
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