Search Engine Optimization is also referred to as SEO. When it comes to SEO a person should follow the 90/10 rule, which means 90% of the time should be devoted to creating quality content. Whereas, the other 10% should be dedicated for the technical aspects. Content is extremely important to focus on because the more content a website has will eventually lead to more visitors, which Google will notice and will rank one's website higher and ultimately increase the value of the site. Some people have said that most individuals who visit websites, only 2% are actually ready to buy or take some kind of action. Others may just be doing research and/or exploring possibilities which could ultimately help make up their minds to eventually purchase items. Therefore, having content that is relevant for individuals can help draw them to the site and may make it easier for them to make purchase decisions.
In addition to quality content, SEO is ultimately based on keywords. Keywords are words or phrases that people may type into a search bar to hopefully lead them to your site. Keywords help distinguish sites from one another and the more individuals who like the keywords or search for them, the higher the site will rank. The best way to make quality keywords is to have the words relate to the content that one provides on their website. Overall, SEO is the process of trying to get one's search as high as possible, in an ideal word the website would appear on the top of the first page based off the keywords that one uses.
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