A major thing to pay attention to is how Google is crawling and indexing the Internet. This means how does Google know that your website is there? The answer to that question depends on the platform the website is on. Sometimes there are technical errors with web sites that makes the site not speak to Google as well as it could, which has a negative impact on the site. The best way to avoid this problem is to monitor the site as part of an SEO audit. One easy and simple way to check out how Google sees your website is to just go to Google and type in: site:yourdomain.com. Google will then list all the pages it sees from your site. Therefore, it is extremely important that the number of pages your website has and the number of pages Google can see matches up, because otherwise you will need to figure out why Google does not see all the pages presented on the website and fix it so they end up matching. This will end up helping a company's web site in the long run because more visitors will be able to see the intended pages on a website that is presented on Google.
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