Campaign Strategies

When working with Google Adwords the help button may come in handy if you have any questions that need to be addressed. Some campaign strategies that are helpful to take a look at when creating an ad or campaign is the suggestion feature, where Google scans campaigns and offers ideas you may want to try. However, your campaign may need to run for a little bit before Google will suggest things, that is why it is extremely important to check your campaign on a regular basis. One suggestion Google may come up with is certain keywords that you can use to increase traffic to your site.

If the keywords that are suggested by Google apply to your ads than you can click Apply. If for some reason the list of keywords do not apply to your ads you are free to uncheck the boxes and those suggestions will no longer be viewed. Therefore, if you accept the suggestion, Google automatically adds the keywords for you and you do not have to do anything else. Overall, Google wants to help increase traffic to your site by helping improve your ads and the keywords people often search, to ultimately help find your product or service. The chart below gives an example of suggested keywords Google gave.