Keywords

When creating ads it is important that you make sure your keywords are ones that relate closely with what you are trying to advertise for or in some cases what consumers may be interested in. Whatever the topic or advertisement you are trying to promote take some time and think of words or phrases that one may search for that closely resembles that ad. By doing this step it can help in the long run with getting more traffic on your website or advertisement because keywords help consumers click on what they are looking for.

A great tool to try in Google Adwords is the Keyword Planner. This planner helps with finding new keywords and get search volume data. To find new keywords you can click on "Search for new Keywords using a phrase, website or category" and review the options. After trying out different words or phrases you can pick which ones you want to use for your ads. Search volume is another interesting thing that you can look at as well. This tool helps you to see who is actually searching for the keyword or phrases you are using. You can go to the Keyword Planner and click on "Get search volume data and trends". All you really have to do is type in keywords and see how many people actually search those words, this can be valuable information because it gives you an idea of how to set your bidding with the keywords you use, what your budget might be, and gives you a general idea of what the break even might be for the products you might be selling.