This week for class we learned how to create callout extensions for our campaign. Callout extensions are useful because you get an extra line of text to communicate your value. It can also increase your click through rate which can ultimately boost your quality score and lower your costs. The benefits it brings to your ad is that you can mention different components and benefits that your company, product or service has over others. As well as, you can tailor callouts for optimal performance on mobile, desktop or tablet devices. In the graphs displayed below it shows what callout extensions I used for my campaign and how I can tailor each one to either specific ads or my overall campaign.
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