
Wednesday, October 12, 2016
eCommerce Analytics - Gumroad
Analytics helps you to make an advertising campaign more effective, and more efficient, and this is extremely valuable for your business. It helps your business also to generate more revenue and use existing budget more wisely. An example site that has a built-in analytics feature is Gumroad, https://gumroad.com/. This site will tell you how many people visited the site, and how many people went on to actually purchase an item.This is a great starting point if you are just beginning with learning the basics of analytics.
Gumroad is mainly a site where individuals come and sell digital downloads. The more downloads someone sells the better the conversion rate will be. You are able to calculate this rate by taking the number of sales you make and dividing it by the number of visitors you get. My suggestion is to just try making an account and testing it out for yourself. Once you become more comfortable with working in Gumroad and Google Analytics than you can move on to trying to make "goals" in Google Analytics. Overall, you have to be willing to try new things in order to become better at them and Google Analytics is no exception.

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