Monitoring a Campaign

Monitoring a campaign is an extremely important task to do in order to see how the campaign is running. The first step to do when checking a campaign is to set the timeframe. By setting the timeframe this will allow you to look at trends and see patterns in your campaign. Also, this helps you to report on specific days of the week so the data you analyze is consistent. In order to change the timeframe, however, you have to go into adwords and click on the date range drop down menu in the upper right hand corner. By setting a certain timeframe it can help you track your progress for your client or yourself, which is helpful to see how your campaign is performing overall.

When viewing your campaign you can see how many people clicked on your ads or the  number of impressions, which means how many people saw it. One major component to keep an eye out for when checking the performance of a campaign is the click through rate. The click through rate helps to keep track of people who do not stay on the webpage compared to those who do. By taking a closer look at the percentage of click through rates it will help determine what ads, keywords, or campaigns are working in your favor and which ones are not. This will ultimately help you in the long run to see how you can improve on your campaign.