Web Analytics Introduction

Web Analytics is an important tool to have when entering the business world. This tool helps to collect, analysis and report web data that can further assist the understanding of web usage and how to optimize it. Web Analytics does not necessarily have to be boring, rather it can be fun to learn, especially when trying to track return on investment.

Now a days when looking for a career there are a lot of options to choose from. Some of which include: Social Media Marketing, Digital and Online Marketing, and Business Intelligence. By understanding and learning how analytics works this can have a major impact on ones career and how much they end up making. The more skills one has on their resume, the more qualified they are for higher up positions at companies seeking to gain knowledge of information on the company's return on investment.

A great tool to start getting familiar with is Google Analytics because it is increasing in power and in some cases exceeding the performance of other Web Analytics sites. If one has some free time and is willing to spend a little extra cash to gain more knowledge of what web analytics entails then they should try and get "Google Analytics Qualified". This certification is a great credibility source with potential employers and colleagues, which can help in ones overall career.