AdWords Introduction

AdWords is a great tool used to create ads on Google and help a company gain traffic on its website. This tool is designed to track return on investment and see not only how many people click on the website but also purchase a product. Depending on certain keywords used, an ad can appear on the first page of the Google search or it may end up on the sixth page. That is why it is critical to use keywords that many people are willing to search to get your ad placed on the first page, which allows for a greater possibility to have the ad clicked on and hopefully result in a purchase.

The more money a company is willing to spend on its ads can potentially have a greater outcome due to the placement of the advertisements seen on Google. More people are likely to click on an ad placed on the first page rather than scrolling through the other pages on Google. Online advertising is easier to track compared to traditional advertising because of the AdWords tool created by Google. Therefore, many may say that online advertising is more effective because one is able to track the performance better. All in all, Google AdWords is a useful tool to have when trying to reach potential customers online and promoting a product and/or service.