Tracking and analytics are great tools to have when it comes to dealing with SEO. Some reasons why people may want to use these techniques are to learn how people are finding their site, how they navigate the site, and how they become customers. Google Analytics is an awesome tool to use and I highly recommend it, because I have used it in one of my other courses and found it extremely useful. Also, on the plus side it is FREE to use, which is a bonus. In addition to Google Analytics, there are some common metrics that you can track in order to better understand search engine optimization. The common metrics include:- Visitors - People who visit your site in (typically) a 24 hour period.
- Unique Visitors - How many different people have visited the site in a set time period.
- Page Views - Each time a visitor loads a page.
- Bounce Rate - The percentage of visitors that exit your site without visiting any other page on the site.
- Time on Site - The average time a person spends on the site.
- New Visitors - Percentage of visitors that have never been on the site before.
- Referring Sites - Where the visitors found a link to the site.
- Goals - To track when a visitor has completed a specific objective.
- Conversion Rate - The percentage of visits that resulted in a conversion for at least one goal.
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