Writing SEO Content

Google tends to be constantly changing the rules for content optimization. Therefore, it is important to stay up to date with the changes and new rules Google tries to enforce. Although there is no such thing as writing the "perfect" content for Google, it is still important to write content people are willing to look at. In order to write good content, the goal is to write clear and engaging content that will make viewers value what is being said and want to read more. The way to do this is by following the 5 simple steps that are listed below.

1. Do you have enough information about your target reader?

•    Before writing anything, picture your target audience in mind. Who are you trying to target? What do they like to read? How can you attract them to your site? All these questions will help you further engage with your audience and help create a lasting relationship with them.

2. Does the topic relate to your readers?

• Having content unrelated to your readers will make them not interested in what is being said, which is the last thing you want to happen. Therefore, make sure you are writing must-read content that will interest readers. For some ideas you can look at Google Treads or LinkedIn. 

3. Did you conduct keyphrase research?

• Keyphrase research will help optimize your page because it helps Google see your page and move it higher on the results page. Therefore, for having certain keyphrases that Google will pick up on will overall be beneficial for your site.     

4. Is your content too long?

• Sometimes it is easy to write a novel when writing something you are passionate about. However, by having too much content can actually hurt you in the long run because most people like reading stuff that is short, sweet, and to the point. Therefore, before posting anything step back and look at the content from another person's perspective, if it is too long or something they would not want to read, then do not post it. 

5. Does your content stand out?

• Lastly, SEO is important and everyone wants the top position on Google, but in order for that to occur your content needs to stand out from the rest. Your competitors all want the same thing for Google to place their content as the #1 content on the results page. Therefore, make sure you have a site that contains must-read content and will make readers want to come to the site and read what you have to offer.