Facebook Ad Campaign

Facebook ads can be extremely useful when trying to promote a small business or a local band. Today in class we had to create a Facebook advertisement that promoted our blogs. I did not really know what to expect with having an ad on Facebook, however, it is interesting to see how many people actually may have saw my ad and clicked on my website.

By going to the manage ads tab on Facebook it allows you to see how your ad is doing. For example, my ad as of today has had 26 website clicks and 3,159 people who have potentially seen my ad. As well as, the average cost per website is $0.11. Looking at the overall performance thus far, I can see that 8 females and 18 males have clicked on my website. The age group that is seen the most with my ad campaign are those who are between the ages of 18 and 24 years old. Also, one of the most surprising factors that stood out to me was to see that all 26 website clicks took place in India.

I did not believe that my advertisement would do as successful as it has over a course of only 2 days, but I would have to say it has done an excellent job. All in all, Advertising is an excellent place to get started for a business, organization, or just for overall fun to become apart of the Social Media presence.  

Facebook Ads

Social Media Marketing is seen everywhere in today's world. However, one place in particular that it takes place is on Facebook. Everyone and anyone is on Facebook and this is why it is a prime place to create an ad that can perhaps advertise a blog or site you may have created. Facebook ads are for anyone wanting to use them and the unique part is, one does not need to be selling a specific product or service.

One key principle to staying up to date with any type of Social Media Marketing is to not spend as much time on a Social Media site that becomes irrelevant to society. However, since there are still users of Facebook this site is still relevant to promote advertisements. Therefore, the best advice to follow is "go with the flow" when it comes to any type of Social Media sites, spend your time wisely on sites that people are still using.

A common question asked is, "when do I use Facebook ads?" The answer is pretty simple, there is not really a right or wrong time to use them. However, the goal is to make sure people visit the Facebook page and click the "like" button. Getting your ad out there and known by many is what everyone should aim towards. Advertising is an excellent place to get started for a business, organization, or just for overall fun to become apart of the Social Media presence.

Developing a Facebook Page

When creating a Facebook page it is fairly easy to do, just follow the steps provided.

1.) First go to https://www.facebook.com/pages/create and there are many options to choose from. I recommend choosing a category you are interested in.

2.) Next, depending on what category you choose you have to make it your own. For instance, I chose the category of clothing, therefore, my brand/product name was Fall Outfits.

3.) Thirdly, you will receive basic information on how to use your Facebook page and it is good to read the steps because it provides useful information.

4.) The fourth step allows you to upload a picture to set as your main profile picture. It is recommended to do this because the page will be easier for others to find and like.

5.) Lastly, after skipping the information on advertising your page, you have now completed a rough draft of a Facebook page. It is now time to post on your page.

Facebook pages are a good way to express ideas and passions you may have in life. I think it would be cool to get a lot of likes on my page one day because then I know that I am not the only one viewing my page. I want others to have the same interest in fall fashion as I do, so what better way is there then to create a Facebook page and share a variety of different Fall outfits that are in style this year.

Administrator of Facebook Pages

Today in class we went "behind the scenes" of two Facebook pages and became apart of the action. The two pages included: www.facebook.com/npoex and www.facebook.com/freedomsongs. We were able to access the Facebook pages as an administrator and access the settings link as well as the insight links. The activity that takes place on the Facebook page was interesting to see because we were able to track what people viewed and who was actually viewing the pages. For example, through the "people reached" and "post click."

As seen with the image to the right this post reached only 16 people without any advertisement. However, when paid to advertise the post it reached roughly 10,000 people. See the difference it is a big one in which it helps to "boost" your posts but hopefully the return on investment is high. 

When taking a look on the insights setting one can view the overview of the posts seen, page likes, and engagement of the people. By pressing the people tab you can view your fans, what country they are from, their age group, and gender. By examining the www.facebook.com/freedomsongs page you can see that the majority of people who view it are males, from the country of Egypt, and are between the ages of 18-24. 

This is a valuable tool that Facebook has because it allows you to see your target audience and post information that is related to that group. Becoming an administrator for a Facebook page is a unique thing to do, and I recommend everyone to try it at least once in their life.