Social Media Monitoring and Analytics

A major part of social media marketing is starting conversations and putting content on social networks. However, another significant part of it is listening to what people are saying. A recommendation when working with social media is to see what people are saying about your social media messages so you can see how things are going.

Social analytics allows you to measure impact, such as number of likes, or conversations or even the performance of a particular page or account. This allows you to report how the social media efforts are going to clients of yours or colleagues. As well as, social analytics helps track the ROI of social media efforts, which has been an increasing interest for companies.

There are two types of media, one is "owned media" and the other is "earned media". "Owned media" is social media pages or "properties" that you control. For example, your blog, your Facebook page or Twitter page. It is where you post content and start conversations. The other aspect of media is "earned media", which is everything else. This is when people start their own conversations; or someone shares something you post with someone else.

Social media surrounds our everyday life, there is no escaping it. Therefore, it is an excellent opportunity to learn all about it and what it has to offer. When looking for jobs, social media monitoring and social analytics are excellent skills to have in order to put on your resume and have a better chance at getting hired.