Today in class we went "behind the scenes" of two Facebook pages and became apart of the action. The two pages included:
www.facebook.com/npoex and
www.facebook.com/freedomsongs. We were able to access the Facebook pages as an administrator and access the settings link as well as the insight links. The activity that takes place on the Facebook page was interesting to see because we were able to track what people viewed and who was actually viewing the pages. For example, through the "people reached" and "post click."
As seen with the image to the right this post reached only 16 people without any advertisement. However, when paid to advertise the post it reached roughly 10,000 people. See the difference it is a big one in which it helps to "boost" your posts but hopefully the return on investment is high.
When taking a look on the insights setting one can view the overview of the posts seen, page likes, and engagement of the people. By pressing the people tab you can view your fans, what country they are from, their age group, and gender. By examining the
www.facebook.com/freedomsongs page you can see that the majority of people who view it are males, from the country of Egypt, and are between the ages of 18-24.

This is a valuable tool that Facebook has because it allows you to see your target audience and post information that is related to that group. Becoming an administrator for a Facebook page is a unique thing to do, and I recommend everyone to try it at least once in their life.
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